The History of Marketing: From 1.0 Basics to 6.0 Smart Tech Introduction Marketing is always in motion. It's an ever-changing narrative. Just treat it like a living entity, constantly evolving with new technologies, how people live, and the evolution of society. That's something any business has to understand. It keeps you part of the game and on your toes in a busy world. We will talk about the early steps, Marketing 1.0 to 3.0. Those early steps are what the present is based on. But then what? What will marketing in the future consist of? We will talk about that as well. Marketing 1.0: The Product-Centric Era Marketing was easy. There were factories that produced a lot of products, and all the businesses wanted to do was just sell them. They just wanted to sell their goods to as many people as possible. The History of Mass Advertising Early advertising was mass-targeted. Imagine a Ford Model T commercial in the newspaper. This period employed print, radio, and e...
The History of Marketing: From 1.0 Basics to 6.0 Smart Tech Introduction Marketing is always in motion. It's an ever-changing narrative. Just treat it like a living entity, constantly evolving with new technologies, how people live, and the evolution of society. That's something any business has to understand. It keeps you part of the game and on your toes in a busy world. We will talk about the early steps, Marketing 1.0 to 3.0. Those early steps are what the present is based on. But then what? What will marketing in the future consist of? We will talk about that as well. Marketing 1.0: The Product-Centric Era Marketing was easy. There were factories that produced a lot of products, and all the businesses wanted to do was just sell them. They just wanted to sell their goods to as many people as possible. The History of Mass Advertising Early advertising was mass-targeted. Imagine a Ford Model T commercial in the newspaper. This period employed print, radio, and e...